The study is a factorial analysis of consumer buying behavior of post graduation students of laptops in the city of pune, maharashtra, india for the purpose of the study exploratory research design is used convenience sampling method is adopted for. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer consumer buying behaviour has become an integral part of strategic market planning. A study on customer purchase behaviourtowards mobile phone with special reference to erode city 1amohankumar, about the study: consumer buying is not mere transfer of item from seller to buyer consumer wants buying to to know the consumer buying behavior towards mobile phones in erode city. Consumer buying behaviour for electronic products a study of select items svijayalaxmi1, research scholar, kakatiyauniversity,warangal, digital players, cameras, laptops, pcs, mobile handsets and accessories, gaming consoles commonly fall into the consumer electronic category 32 consumer buying behavior what is buying behavior. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer many factors, specificities and characteristics influence the societal environmentby identifying and understanding the factors that factors influencing consumer behaviour pinki rani institute of law kurukshetra, university kurukshetra, india.
In regard to this, for the purpose of understanding of the consumer buying behaviour, recording of spending of a consumer for a week has been taken into account the analysis of this trend can be discussed with the help of different crucial theories of consumer buying behaviour. A study of consumer buying behavior and perception towards laptops in orissa 2 published by: blue eyes intelligence engineering & sciences publication pvt ltd. A thorough understanding of rural consumer behavior would help in identifying different market segments and to evolve suitable marketing strategies for effectively penetrating and thereby to command a respectable share in rural markets.
Consumer behavior the study of when, where, and how people buy things and then dispose of them considers the many reasons why—personal, situational, psychological, and social—people shop for products, buy and use them, and then dispose of them. Understanding of consumer behaviour draws on knowledge from many disciplines including economics, marketing, psychology, and sociology this paper will explore the dynamics of consumer behaviour and its relation to the. The study of consumer buying behavior relies on numerous different theories, and currently, it is complicated to use only one of them therefore, this research utilizes a number of different theories within the context of consumer buying behavior and levels of consumer satisfaction.
Understanding consumer behavior is a broad and complicated task, but with the right research mix you can begin to get a detailed understanding of your customers and their motivations. The behavior of consumers towards smartphones is increasingly a focus of marketing research in particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. This entertaining chapter simplifies the process of studying consumer buying behavior access short lessons, mini quizzes and other study resources using any computer or mobile device to enhance.
10 ways to convert more customers using psychology when it comes to converting consumers, the secret to more sales is as simple as understanding consumer behavior and learning what your buyer wants from your business. Factors affecting consumer buying behavior of mobile phone devices mesay sata and disposing of products and a service is known as consumer behavior consumer behavior involves studying how people buy, what they buy, when they buy and why they buy the major categories of individual factors affecting consumer behavior are demographics. In order to understand consumer buying behavior is important to comprehend how decisions are made and the dynamics that surround and influence these purchases.
Consumer behavior involves the study of how people--either individually or in groups--acquire, use, experience, discard, and make decisions about goods, serivces, or even lifestyle practices such as socially responsible and healthy eating. Project report on consumer buying behaviour - introduction the job of marketer is to meet and satisfy target customers needs and wants but “knowing customer is not a simple task understanding the buying behavior of the target market for its company products is the essential task for the marketing dep’t. Consumer buying behaviour for laptop’s stages of the consumer buying process problem recognition post- information purchase search evaluation evaluation purchase of alternatives purchase decision learning study skills online course - linkedin learning visual aesthetics for elearning.
A study of consumer behaviour on purchase of laptops uploaded by jeevan jain it is basically a study on the purchase of laptops and a primary research has been done on it. Social media on consumer buying behaviour 1107 words | 5 pages to study the impact of social media on consumer buying behaviour in mumbai to study the impact of social media on consumer buying behaviour in mumbai grizzel rodrigues st.
Survey objective the purpose of this study was to understand evolving consumer browsing and buying behavior given changing internet, mobile, social and cross-channel options. A project report on a study of consumer buying preference towards laptops with special reference to satna city submitted to for the award of bachelor of business administration bba (semester-vi) submitted by principal's recommendation. A study on factors influencing consumer buying behavior in cosmetic products a,hhemanth kumar 1 sfranklin john2, understanding consumer behavior, the more successful they will necessary to study the consumer buying decision process in this regard ii.